A crisis is not over when the final drop of oil is recovered, the last rescued bird or turtle is set free, the firemen reel in their hoses, the ship channel is cleared for traffic, flights resume, the trucks roll again, your team gets back to work or the news media interest fades. That's just when the opportunity presents itself to position yourself as a "take charge outfit," responsible, prepared and committed to doing the right things and doing things right. The story line is something like this: "How we stepped up, took responsibility and made things right!"
The public and media know that people are not perfect. We're humans. Mistakes happen. That's why pencils come with erasers. It's not the crisis that counts, but how you responded that really matters with all interested parties. But they won't know and appreciate all that unless you captured your actions on video and on paper. After the response is when you become a Cecil B. DeMille - complete with French beret, long cigarette holder and producer's stool!
“Making it right”, a video produced by The Industry Connection, is a good example of documenting for your response and can be found on YouTube. And you’ll find other good success stories there, too.
Many overlook the golden opportunity to put their success story out front for all to see. Don’t make that mistake!
By: Henry A. de La Garza, APR
henrydlg@delagarza-pr.com
http://www.delagarza-pr.com
http://delagarza-prblog.com/
http://www.linkedin.com/in/henrydelagarza
(713) 622-8818
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