Friday, December 30, 2011
Wednesday, October 5, 2011
Tuesday, August 30, 2011
Crisis = Opportunity: Capture your response to a crisis! You've got a success story to share!
A crisis is not over when the final drop of oil is recovered, the last rescued bird or turtle is set free, the firemen reel in their hoses, the ship channel is cleared for traffic, flights resume, the trucks roll again, your team gets back to work or the news media interest fades. That's just when the opportunity presents itself to position yourself as a "take charge outfit," responsible, prepared and committed to doing the right things and doing things right. The story line is something like this: "How we stepped up, took responsibility and made things right!"
The public and media know that people are not perfect. We're humans. Mistakes happen. That's why pencils come with erasers. It's not the crisis that counts, but how you responded that really matters with all interested parties. But they won't know and appreciate all that unless you captured your actions on video and on paper. After the response is when you become a Cecil B. DeMille - complete with French beret, long cigarette holder and producer's stool!
“Making it right”, a video produced by The Industry Connection, is a good example of documenting for your response and can be found on YouTube. And you’ll find other good success stories there, too.
Many overlook the golden opportunity to put their success story out front for all to see. Don’t make that mistake!
By: Henry A. de La Garza, APR
henrydlg@delagarza-pr.com
http://www.delagarza-pr.com
http://delagarza-prblog.com/
http://www.linkedin.com/in/henrydelagarza
(713) 622-8818
The public and media know that people are not perfect. We're humans. Mistakes happen. That's why pencils come with erasers. It's not the crisis that counts, but how you responded that really matters with all interested parties. But they won't know and appreciate all that unless you captured your actions on video and on paper. After the response is when you become a Cecil B. DeMille - complete with French beret, long cigarette holder and producer's stool!
“Making it right”, a video produced by The Industry Connection, is a good example of documenting for your response and can be found on YouTube. And you’ll find other good success stories there, too.
Many overlook the golden opportunity to put their success story out front for all to see. Don’t make that mistake!
By: Henry A. de La Garza, APR
henrydlg@delagarza-pr.com
http://www.delagarza-pr.com
http://delagarza-prblog.com/
http://www.linkedin.com/in/henrydelagarza
(713) 622-8818
Monday, August 22, 2011
Friday, August 19, 2011
Friday, August 5, 2011
TIC: Customer Retention & Sales-force Tools
Customer Retention & Sales-force Tools
Keep your customers informed with email newsletters, website updates and fresh content that will showcase your products and services and empower your sales-force with tools for business development.
Digital Newsletters are a great way to keep your customers informed of current sales, upcoming promotions, company news, training events and a vast number of additional uses. Creating a newsletter requires a high degree of technical knowledge. You have to create the text and image content, design the digital format using HTML and programming scripts, and provide a way for customers to subscribe, manage and unsubscribe from your newsletter. When you join The Industry Connection, we will manage all of the time consuming technical elements and work with you to develop your monthly content, giving your company time to just take care of business. We will send out your newsletter, on a monthly basis, to your database as well as to everyone in our TIC database.
Call The Industry Connection at 832-533-6520 for a free consultation or email info@theindustryconnection.com
Keep your customers informed with email newsletters, website updates and fresh content that will showcase your products and services and empower your sales-force with tools for business development.
Digital Newsletters are a great way to keep your customers informed of current sales, upcoming promotions, company news, training events and a vast number of additional uses. Creating a newsletter requires a high degree of technical knowledge. You have to create the text and image content, design the digital format using HTML and programming scripts, and provide a way for customers to subscribe, manage and unsubscribe from your newsletter. When you join The Industry Connection, we will manage all of the time consuming technical elements and work with you to develop your monthly content, giving your company time to just take care of business. We will send out your newsletter, on a monthly basis, to your database as well as to everyone in our TIC database.
Call The Industry Connection at 832-533-6520 for a free consultation or email info@theindustryconnection.com
Wednesday, July 20, 2011
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